Simply Lite press
Simply Lite packaging
Objectives:
The client brief was to create a press ad and re-design the packaging of the Simply Lite range of ovenware. This was lauded as 50% lighter than the competition with a look that could enable it to go straight from the oven to the table. Careful thinking went into allowing the consumer to pick up and touch the product before they purchased.
Approach:
The final design has open cool blue packaging with a window for tactility without sacrificing rigidity.
From the success of this packaging project, another brief ensued to create updated packaging for the Corningware French Collection.
After rendering the visuals, I created the design, sourced the photographer and produced the finished art.
