Crown Lane Visual
Crown Land Visual
Crown Line Mini Site
Helga's Bread POS
"Silks"
"Catwalk"
"Roots"
Crown Land
Objectives:
To re-launch Crown Lager via various experiential avenues.
Approach:
Crown Lane, Crown Land and various collateral were presented to the client. I used a combination of imagination, pen, Pantone Marker and Photoshop to visualise the various environments and collateral. This included the front end to the Crown Lane mini site.
Helga’s Bread POS Concept
Objectives:
To visualise imagery for in store POS and introduce the new line “where great things come together”.
Approach:
Create a new look and feel utlising an old windmill interior as a background, the best fresh sandwich ingredients a “Helga’s” branded bread board, to create the “earthy hand-made” look and feel. This image was used as POS in various supermarkets throughout Australia.
I also created the concept of a branded (embossed) bread board promotional item, which was very well received.
Epson New, Fully Integrated, Large Format, Fabric Printer
Objectives:
To create a promotional and experiential launch campaign for the New, fully integrated, large format, Epson Fabric Printer.
Approach:
Visualise various concepts portraying the large format digital printing capabilities. “Silks” involved acrobats twisting down from the roof on multi-coloured, printed Epson fabrics. This was to be a show at the opening of the Australian launch.
