Approach:

To show the Audi e-tron visually  “harnessing lightning”, being powered solely by electricity.

This is portrayed via a KV showing the car being struck and “energised” by a bolt of lightning. This visual rhetoric is then played out in an Experiential display in shopping centres and on out of home media (digital). This is allied with a podcast called “Catching lightning with Audi e-tron” and a Wired magazine DPS article on the possibilities of harnessing lightning and the equipment that could be used to make this a reality.

A successful pitch-winning presentation and a very happy client.