Objectives:

To create a campaign for the new launch of Targus’ “Ultralife” accessory range.

This was designed in conjunction with the “Goes with….” positioning, placing a professional woman in various real life environments holding the Targus Ultralife laptop case. Each scenario incorporates a headline befitting the situation.

The visual focus is on the subject, while the background environment was treated in semi duotone effect and pulled focus. I personally conceptualised the campaign. All imagery was art directed, photographed, retouched, the treatments added, artworked and prepared for large format outdoor media by myself.