Objectives:

To increase sales of KFC to the “Home Cricket Ground” on the back of the KFC T20 Big Bash League.

Approach:

Utilising the visual equity of the BBL graphics, I designed these concepts to create a noise via an in-store “Catch The App”, “Perfect Delivery” and “Perfect Partnership” poster campaign. The HCG App encourages viewing and interaction while sitting watching the T20 game at home, when a six is struck, the catch is “caught” (or not) depending on the position of your mobile. If in the correct position a catch is registered, entering you into the draw to win one of $250,000 of prizes.

This is backed up by various in-store posters all around the cricket theme.