Objectives:

To create the annual catalogue with a difference, one that would be treasured and positioned above the competition.
This also had to have navigational functionality which could be easily converted to an iPad App, a media space Shimano had previously not ventured into.

Approach:

I created the look and feel, directed the imagery creating the look of quality and confidence.
The pages were broken up with “GPS-type” markings, crosses and squares and topographic lines which were used as graphic
devices throughout.
These graphic devices were neatly utilised and translated into the App layout aiding navigation and ease of use.
Both media are a huge success and the App has been downloaded by thousands of keen anglers.