Objectives:

To create look and feel for the 2014 Sheridan “The Great Australian Sheet Sale” and all in-store Visual Marketing.

Approach:

Three concepts were visualised, one using a series of painter Hills Hoists, the traditional Australian invented rotating clothes line. These would be displayed in the store windows and used as a POS in-store device. The second used a yacht’s rigging with  sheets as sails, the centrepiece a mast with a head of cleated sheets. The third is a four poster bed draped with white sheets, in the background large format images of iconic Australian vistas and buildings.

For the “Winter Warmers Sale” concept, I illustrated various umbrellas to be used as in-store “mobiles” and window decals.

With each concept, the visual themes flowed through various collateral, to signage, online, EDMs, bags and various VM elements.