Objectives:

To create look and feel for the 2014 Rebel Sports Winter Sportswear Guide.

Approach:

I was asked to create the new look and feel for the brochure and spreads appealing to seasoned skiers, those “first timers” and the family adventurers. I employed engaging photography, piste map graphics for navigation and developed new “piste marker-like” icons depicting each article of clothing’s key attributes.

Adding the line “ski season starts at rebel” gave it the “go-to place” for your Winter sportswear.