Approach:

I created square format on quality woven textured stock to give a high perceived value. As these were for the Spring/Summer 2012 range I differentiated each range with alternative backgrounds, such as sand, grass, metal and wood.

All imagery was directed and shot in studio. I sourced, arranged, directed, retouched and artworked each execution.
These designs were then cross pollinated into an iPad App for the sales teams.