Objectives:

Take existing imagery and fonts to create the Naturally Nood website look and feel along with the Out Of Home media campaign.

Approach:

Taking the supplied collateral, I then created the look for the website using simplistic illustrations and a “carousel” effect to navigate from bar to bar. This added to the “fun” element and worked well with the bars’ tall shape.

I created the bus media using a headline that grabbed instant attention with a large “Nood” and “Bus”. Two way print media was used in this execution for maximum exposure.