Objectives:

To design two new logos and collateral branding for NAB conferences in Adelaide and Vietnam. Also the MLC Masterkey Business Super Campaign.

Approach:

The NAB was taking their “Plan” brand to Adelaide for a conference which needed a logo and theming to align with the “Adelaide vibe”.
The second conference to theme was to be set in Vietnam. This needed in-depth research for the look and feel which allowed the final logo to sit comfortably in its surroundings.

The MLC Masterkey Business Super campaign was developed to create awareness that a MLC Super fund would give you more free time back during the week. Therefore the visual narrative depicts several approaches, a father with more time for family life and leisure, a spot the difference and a week in a graphical timeline.