Eprinex TVC Storyboard
Collateral
Eprinex TVC still
Objectives:
To launch Eprinex, to the cattle farmers of Australia.
This is a high performance, powerful Pour-on wormer for cattle that lasts longer than any other on the market.
Approach:
I storyboarded the TVC concept and utilised the sound of an Australian V8 race car married to the visuals of a fluid racing around the pipes to a cattle drench gun. Each transition was orchestrated using the gear change and throttle sound of the engine, giving the sense of power and “grunt”. In the final frames I had to use a previous campaign’s cow visual, to this I attached upswept exhaust pipes, for even “more grunt”.
I heavily Photoshoped the final frame and created the POS, a Lama stand, these were distributed thoughout the Landmark network Australia wide.
