Objectives: 

Launch Eclipse to the cattle farmers of Australia. This is a highly developed Pour-on involving a combination of two liquids that were new to the agricultural market. Eclipse assists farmers to take control of parasites in their cattle herds.

Approach: 

With the use of a TVC and other printed material, I developed a concept visualising how this Pour-on was born. With the use of clever CGI, the liquids combine and metamorphose into the 3D Eclipse logo on the box.
This was rolled out in regional TV and was backed up by various forms of collateral for dispensing throughout the Landmark network.