To encourage “tradies” and early evening pub-goers to “trade-up” and order a “Jack” instead of their first beer when entering the pub after work to watch sport, connecting “Jack” with sport. The big prize is entered via a simple one voucher per purchase therefore simply increasing sales.
Create a bespoke Jack Daniel’s Bar-B-Q truck with good old smoked Tennessee ribs to accompany a Jack Daniel’s. This truck embraces the tradition of “tailgating” being accessorised with a big screen to combine Jack Daniel’s, sport and smoked Tennessee style food. The main prize is a trip for you and your mate to the USA to watch the Superbowl final.
This retro style “JD Bar-B-Q truck” will drive up the east coast appearing in various strategically positioned large pubs utilising various online and social media to promote the big prize and the trucks’ next venue.
