Objective:

A press campaign to maintain Goretex as the No.1 top “Outerwear” material, envied by all.

Approach:

The Press executions used the “Envy of the outdoors” line, clearly describing the thought that every other outerwear item in the store would be jealous of the Goretex material used the other high-end products and therefore try to steal the Gortex label overnight. Personally designed, retouched and artworked.