Objective:

To design a trade “Outerwear” brochure for the Asia Pacific region. Create an online campaign and a quarterly eDM.

Approach:

My initial designs were scamped up and presented, these featured “Experience More Of Your World” theme. The imagery and content used involved professional mountaineers and adventurers, each top of their field using Goretex “Outerwear”. The brochure was then contained between two polypropylene covers, fixed together with bolts to exude the toughness of the products. Personally conceptualised, presented, retouched and artworked for production to be printed in China.

I later adapted the theme to seasonal eDMs and various Online executions.