To keep Castrol RX Super as the number one diesel engine oil for truck and bus fleets.
The solution was the creation of the “2.5 Million Kms” campaign.
Castrol took apart a Scotts Haulage Cummings diesel engine which had travelled 2.5 million kilometres only using Castrol RX Super. Using data and imagery from this break apart I illustrated the key visual concept. I then took the 3D render and Photoshopped it to this final image.
This KV was then implemented in various media, including online, brochures, posters, POS, floor media, exhibition stands and more.
