TVC Still
Scratchies Competition
Bisolvon Shelving Wobbler
Bisolvon collateral
Online
Objectives:
To launch a new look for ’09 for Bisolvon Chesty Forte. We were asked to pitch to create a new global TVC. The pitch was against the UK for the honours of producing the TVC, which we won.
Approach:
After I visualised the final three storyboard concepts, the client (Boehringer Ingleheim Australia) then pitched these concepts to the Global marketing department in Europe. The initial character was developed by myself and finally rendered by the animators. Our chosen concept won when pitched up against the European agencies. The Producer and animatics were then speedily commissioned, enabling the TVC to completed in under 8 weeks.
The “Fat Mucus” TVC concept was rolled out in the press, various POS, direct mail and more. The outcome was that this campaign elevated Bisolvon Chesty to No.1 and increased sales by more than 30%. The TVC still runs today.
