Gel Lyte Front Cover
Gel Lyte DPS
Objectives:
To give the Gel Lyte urban style shoes a creative lift in a 6 page roll fold format brochure.
Approach:
I sourced a Sydney based Architect model maker and hired some of his scale models. I then directed the photographer to light the “skyline” with various coloured gels creating an impactful urban landscape on which to project the shoes. All design, retouching and artwork was by myself.
