Ashes "Beat our Banner" Competition collateral and TVC storyboard scamp
Ashes, "Beat our Banner" poster
Objectives:
Following the announcement that Asics is now the official clothing sponsor for the Australian Cricket team, this campaign was created to capitalise on this and maximise the sales of replica shirts through various sporting goods outlets.
Approach:
I created the “Beat our Banner” campaign. This competition enabled the purchaser of an Asics replica shirt to enter a competition by inventing a clever slogan to win two tickets to the Ashes at Lord’s in the UK.
The campaign visualised various examples of possible slogans. The in-store entry form provided a blank area for the witty slogan to be written and mailed back along with proof of purchase.
From the initial conceptualising of the example slogans, sourcing all imagery, art direction, retouching and final artwork was all completed by myself.
