To promote the number 1 pain relief and flea treatments for cats and dogs.
Revolution.
An endectocide for cats. Clinically proven to prevent heartworm which can be fatal for cats. I utilised the Revolution “heart” logo as a basis for the headline, “The flea treatment with heart”. Conceptualised , art directed, and artworked into various pieces of collateral, the heart shaped box DM was awarded 2nd in the Pharmaceutical Awards Direct Mail category.
This was then followed up by a campaign for dogs with the headline “They trust you” with the look of “man’s companion” gazing into your eyes in complete trust that what you give them in the best. This was launched in outdoor media all over Australia.
Rimadyl.
An NSAID pre-operative painkiller for dogs in injection and take home chewable tablet format. The imagery was to use the vet’s environment leading to the home environment, joined seamlessly with an extended comfortable bean bag. The direct mail utilised a horizontal format that extended at both ends when pulled. This imagery was followed through into an informative detail aid.
Sentinel.
A tasty chew for flea and worm treatment in dogs. The concept was to make dog flea and worm treatment “A chew and not a chore”. This utilised the original Sentinel multi-coloured Dalmation and illustrated it into an easily animated friendly character. This was then followed up by a website and on-line animated talk-to banners. Later, a rep presentation pack was also developed with spots covering the polypropolene packaging (not shown here).
