Approach:

By visually showing the use of electricity of each city or region when compared to others via various simple visual representations, this would engage the audience with various strategically placed large and small format digital ooh media.

Using the Fox Sports partnership, we see utilise the big screen in various stadiums showing the power (in decibels) of the loudest crowd roar and how that relates to “energy used” and its potential of powering a city suburb for a given time.

When Fox Sports show team stats, they also show the comparison energy rating, also using the player on screen stats as a point for energy comparison.

A successful pitch-winning presentation.